- Better Colouring.
- NO Odour.
- Gentle on Scalp.
- Less chance of reaction.
- Brighter Shine.
- Longer Lasting.
1) INOA uses MEA instead of Ammonia (INOA actually stands for Innovation No Ammonia)
2) INOA makes use of an oil-based technologies, while various other manufacturers use a water-based technology
Any of you who’ve had their hair coloured or highlighted knows that the active ingredients included in hair colour are rather strong. These are generally chemicals capable of removing, replacing and/or hiding pigments naturally located inside the hair shaft. They can obtain great results, but they also have their possible disadvantages, such as skin irritation, allergic reactions, hair breakage, skin discolouration and unpredicted hair colour outcomes.
One of the principal ingredient that might cause such unwanted effects is ammonia. Ammonia helps open up the cuticle layer of hair. This allows the colour molecules to permeate into the hair. Ammonia also serves to activate the peroxide in the colour developer and it helps the pigments to form in the hair. It goes without saying, its a very fundamental component of hair colours. So despite having the potential side effects and the smell, it continues to be a primary ingredient in most hair colouring systems.
INOA colour on the other hand uses monoethanolamine, or MEA, an organic chemical formula that yields similar results as ammonia.
Since it doesn’t have ammonia, INOA does not have the negative effects of a normal colour label. Also, the ingredients put in INOA actually maintain lipids superior to ammonia. Lipids are the natural conditioner of the hair. Retaining them keeps your hair smooth and healthy.
Being oil-based, INOA maintains colour better. With water-based colour formulations not all the colour gets into the hair. Some of it will stay on the surface, mixed in the water; accordingly it gets rinsed away in the post-processing shampoo. With INOA, the oil that’s applied on the surface of the hair drives the other ingredients inward. The oxidants and pigments are ‘pushed’ into the hair for complete absorption, making the colour long-lasting.
Benefits using INOA COLOUR:
- REINFORCED COVERAGE UP TO 100% WHITE HAIR
- 6 WEEKS OF INTENSE HYDRATION AND NUTRITION
- NO AMMONIA – NO ODOUR
- OPTIMIZED SCALP COMFORT
- 50% MORE SHINE
28/44 William Pickering Dr Albany, Auckland 0632
Phone: 09-448 2193